Done For You Acupuncture Social Media Marketing Content
Marketing Your Acupuncture Practice on Social Media Shouldn’t Feel So Complicated…
My Spring 2025 Marketing Bundle is here to make your life and practice simpler
Not Enough Time. Too Much Vulnerability. Zero System.
These are the most common reasons I hear for NOT showing up consistently on social media. You know social media can help your practice grow. AND…there’s always something else to do. Charts. Ordering. Returning patient emails. CEU’s. Researching cases. Having a conversation with an employee. Cultivating YOUR qi (!!!) Or, you don’t like putting yourself out there like that. You’re just “not that kind of person”. You’re not a tech person. You just hate how it feels. Or, every time you try, it’s overwhelming.
But you also know that patients don’t just “find” you anymore—they need to see you, trust you, and connect with you to understand that you can ACTUALLY help them (and better than a PT with a dry needling weeekend certificate, or a Chiro who thinks acupuncture is “cool”).
And the best place to do that is on Social Media. Because like it or not, we live in a culture where our phones—and social media apps-- are a primary connection point to the world. Thanks, Steve Jobs.
BUT when finally sit down to post—as in: you are inspired enough, your schedule is light enough that it’s red alert time and you’ve got to do SOMETHING, or you finally have an admin (who knows very little about acupuncture!) willing to help you get your social media game strong. Voila! The social media sabotage chorus appears, all bossy:
What do I say?!? How do I connect without being weird and salesy? I’ll just post some cool things about Chinese Medicine. People like to learn about acupressure!
I’m an acupuncturist, not a writer. Ugh.
OMG this is a whole THING. nvm. Why am I working THIS hard on ONE post?!!
There’s GOT to be a better system for this. Because this ain’t it.
F this. I hate social media more than anything. Also, I don’t want to give my time to Mark Zuckerberg. I hate him.
And so another week passes. And another. Your account stays quiet. And these are all excellent reasons for NOT doing it. I hear the logic in all of these lines of thinking (um..I’ve said each one of these things myself over the years).
Meanwhile, potential patients—the ones struggling with pain, fertility challenges, headaches, hormonal imbalances—scroll past your empty page, never realizing you could help them. They heard about a dry needling person from their Aunt, maybe they could help? (eeeeek).
It’s not that you don’t want to market your practice. It’s that you don’t have the time to create content every week and the idea of self-promotion feels uncomfortable.
But here’s the truth:
Marketing Isn’t About Performing. It’s About Connection.
You’re not putting yourself “out there” for the sake of attention.
You’re showing up so the people who need you can find you.
💡 Marketing isn’t about being vulnerable—it’s about making it easy for patients to trust you. To understand how you can help them. What they can expect when they come to you for help.
💡 It’s not about pushing yourself—it’s about creating a natural, welcoming presence, just like the warm presence your clinic provides. It’s qi—online, and in person.
💡 And it’s not about spending hours every week—it’s about having a system that does the work for you. Systems hold FLOW. And marketing supports the flow of informed, ready new patients to your clinic.
That’s where the Spring Marketing Bundle comes in.
Introducing: The Spring Marketing Bundle
A complete, done-for-you social media system designed to help you:
Remind people that you are a resource for their healing and wellbeing, while building trust— without overthinking about what to post and “making it perfect”
Call in patients who understand that healing is a process that takes repetition and time—not just think “cool” or throw a heart your way because you gave them a curious and fascinating to you tidbit about Chinese Medicine.
Systematize your marketing strategy to show up CONSISTENLY—without spending hours every week creating posts when all you really want to do is move your freaking body after this LOOOONG winter
This isn’t about DOING more. It’s about resting in a system that provides structure so that you can FLOW—and do what you do best. Help people.
What’s Inside?
52 Thoughtfully Written Social Media Posts (4 per week for 13 weeks)
Designed to educate about what you can help with, woven in with how acupuncture can help in simple terms, and a call to action to reach out to connect with your clinic
All of the content can be adapted or repurposed for newsletters or blogs.
You can use them as simple captions to still images or use the text over reels
A Personally Curated Image + Short Video Library
Free, professional, high-quality visuals gathered to reflect the content of the posts.
In a former life, I did this professionally for a photography studio in NY. This is good stuff.
A Simple Guide for Using the Bundle
Clear steps to make posting effortless—yes you can allot one hour a week to get it all scheduled out. Or you can give your admin access and REALLY not worry about it!
5 Ready-to-Use Ad Copy Recommendations
I don’t provide Meta Ads training in this bundle (that’s what my coaching clients get!), but if you want to run ads, I’ve got my best suggestions for you to do so.
Organic social media supports the efficacy of your ads—it’s social proof that you are professional, present, and know what the heck you are talking about! Again and again.
Created by an Acupuncturist Who Knows What Works
These aren’t random social media posts. They’re the exact types of posts I used to grow my own cash-based acupuncture practice to 150+ patients per week. To grow my three Associate’s schedules. These posts demonstrate how you can help, with what, and how. This is what your patients need to know before they take any action. It’s the cornerstone of a good healing relationship.
Check out the sample below
Sample Post From the Spring Marketing Bundle
Migraines Don’t Have to Rule Your Life!
If you’ve ever had a migraine, you know it’s not just a headache—it’s a full-body shutdown. The nausea, the light sensitivity, the pounding pain… it can ruin your whole day, or feel like it’s ruining your LIFE when it happens.
Here’s the good news: acupuncture can help break the cycle so you can have MORE good days and fewer days spent hiding in a dark room, longing for relief.
Acupuncture isn’t just a patch for the symptoms–it helps get to the root of what’s causing migraines to get you sustainable relief. Here’s how we do it:
*Reducing inflammation & calming the nervous system
*Improving blood flow to the brain
*Balancing hormones that trigger migraines
*Releasing endorphins—your body’s natural painkillers
Imagine waking up without the fear of a migraine sneaking up on you. It’s possible when your body has the resource to remember how to function efficiently! Text or call XXX-XXX-XXXX to book a free consultation to learn more about our all natural approach to migraine help.
When You Have a System, Everything Changes
Imagine…
Showing up with the qi of “marketing is medicine” four times a week without spending hours creating content—after helping your patients and running your business.
Calling in new patients who you’ve already begun to cultivate a relationship of trust with—through your marketing. Before they even walk in the door for their first appointment.
Knowing that your marketing is working for you—WHILE you are present in the treatment room, while you are tending to the needs of your business and your team. WHILE you cultivate your own qi.
Instead of worrying about what to post or feeling like you have to “sell” yourself, you’ll have a strategy that effortlessly builds relationships and brings in new patients.
This Bundle is for You If...
You’re an acupuncturist who wants more patients but doesn’t have the time, patience or bandwidth for creating all your own organic social media content / your admin doesn’t quite “get it” when it comes to posting to connect with your ideal patients.
You keep avoiding social media because it’s a hassle or a pain but KNOW you need to show up in order to connect with future patients.
You want a marketing system that feels congruent with the principles of Chinese Medicine: present, functional, easeful.
You’re ready to stop overthinking the tiny details of marketing, and start consistently attracting your IDEAL patients. The ones who are ready to invest in their health goals and collaborate with you in their healing.
You Became an Acupuncturist to Help People-This Bundle Helps Make Your Job EASIER to do THAT
Marketing shouldn’t feel scary or overwhelming—it should feel like an extension of your medicine. When the right message (you can help) reaches the right person (someone who is suffering)—the medicine starts there. How? Because you are offering them possibility and options for healing that they weren’t aware of. That’s medicine.
The Spring Marketing Bundle provides you with a comprehensive marketing system that lets you focus on what you do best: helping people heal.
Get the Spring Marketing Bundle by February 28 and know that you are SET for some great qi movement in your practice—because you are reaching up and out to CONNECT with people who need your help. Life is stressful enough. Your marketing plan doesn’t have to be.
Why Not Make it REALLY EASY?
What If You Could Have Your Entire YEAR of Marketing Content Taken Care of?
You Can, With the Annual Acupuncture Marketing Bundle Subscription.
What if you didn’t have to think about marketing for the next 12 months? What if you could REST EASY knowing that you have a plan for calling in the right patients for you, all year long?
With the Annual Marketing Bundle, you’ll get:
4 Seasonal Marketing Bundles: Spring, Summer, Fall and Winter—208 posts in total, created to align with seasonal themes and patient needs. Each bundle is released two weeks before the season starts, so you’re always ahead of the game. That an entire year of posts, 4x a week, all taken care of. That will save you over 100 hours a year. (I’ve done the literal math!)
Your Investment
A year’s worth of done for you social media content for ONLY $888—a savings of $220 compared to buying each bundle individually! By purchasing the bundles individually, you invest $1108 annually. With the Annual Subscription, you are COMMITTING to showing up, receiving excellent marketing support, AND saving 20% on each bundle!
I create a BRAND NEW Marketing Bundle each season. No repeats. Bundles get released mid-Feb for Spring, mid-May for Summer, mid-August for Fall, and mid-November for Winter.